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Search Engine Optimization

Search Engine Optimization (SEO) is the process undertaken to increase a website's rankings in the natural search results. In today's world, search engine optimization (SEO) is absolutely vital to the success of any web site. With a high search engine ranking, your web site will experience increased targeted traffic, a significantly higher level of brand awareness, and increased profits.

At SD&M, we offer four distinct stages to represent this process; the research and analysis stage, the implementation stage, link strategies development, and ongoing Search Engine Optimization (SEO) maintenance.


The first stage involves identifying and selecting through market research, ideal keyword phrases and combinations best suited for optimum performance with your target audience.

  • Identify keyword(s) through research, list generation and selection
  • Keyword(s) based page analysis reports

The second aspect to the initial stage necessitates in-depth analysis and comparison with existing high ranked search results and your website, based on keyword(s) identified. From this analysis, recommendations are gleaned and an instructive report developed.


Stage Two encompasses the implementation of stage one's recommendations, requiring robust knowledge of website architecture, programming, marketing, SEO techniques and 'ethical' standards, guidelines and proper practices as subscribed to by all search engines.


Stage Three provides the option to include link building strategies into the seo process. Link building for websites is by far one of the most paramount steps required to obtain favorable rankings and can be thought of as the online version of public relations.

  • Website inbound link acquisition, tracking and ongoing management
  • Identify websites linking to you
  • Identify websites linking to your competitors
  • Top 10 results based link analysis, comparison and recommendations

Increasing the number of 'recommendations' from authoritive sources such as trusted, quality websites whom also have relevant content and prestige rankings will have an influential impact on your own website's ratings. The flip-side can also have the opposite, undesirable effect of decreasing rankings so it is important to manage who recommends you as well as how and where the recommendation is made. Successful link building is a continual process that provides the opportunity for significant results online.


Lastly, as search engines continually adjust their 'set of rules' or algorithms, and competition vying for the top search results repeatedly optimize their sites, so too must you vigilantly update and optimize your site to stay ahead. The internet is an organic environment constantly changing and its important to take steps to ensure you utilize its potential for business wholly..

For more information and current pricing, please contact Superlative Design & Marketing @ (614) 450-0969. use our submission form to get started today.

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